%0 Journal Article %A Ruth Bailey %T Book Review: Health Care Marketing: Tools and Techniques, 3rd edition. John L Fortenberry Jr MBA PhD. Sudbury, Massachusetts: Jones & Bartlett. 2010. Hard cover, 311 pages, $74.95. %D 2010 %J Respiratory Care %P 488-489 %V 55 %N 4 %U https://rc.rcjournal.com/content/respcare/55/4/488.full.pdf