PT - JOURNAL ARTICLE AU - Ruth Bailey TI - Book Review: Health Care Marketing: Tools and Techniques, 3rd edition. John L Fortenberry Jr MBA PhD. Sudbury, Massachusetts: Jones & Bartlett. 2010. Hard cover, 311 pages, $74.95. DP - 2010 Apr 01 TA - Respiratory Care PG - 488--489 VI - 55 IP - 4 4099 - http://rc.rcjournal.com/content/55/4/488.short 4100 - http://rc.rcjournal.com/content/55/4/488.full