RT Journal Article SR Electronic T1 Book Review: Health Care Marketing: Tools and Techniques, 3rd edition. John L Fortenberry Jr MBA PhD. Sudbury, Massachusetts: Jones & Bartlett. 2010. Hard cover, 311 pages, $74.95. JF Respiratory Care FD American Association for Respiratory Care SP 488 OP 489 VO 55 IS 4 A1 Ruth Bailey YR 2010 UL http://rc.rcjournal.com/content/55/4/488.abstract AB