User profiles for Ricardo Montoya
 | Ricardo MontoyaAssociate Professor of Marketing, Universidad Católica de Chile - School of Management Verified email at uc.cl Cited by 572 |
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
The US pharmaceutical industry spent upwards of $18 billion on marketing drugs in 2005;
detailing and drug sampling activities accounted for the bulk of this spending. To stay …
detailing and drug sampling activities accounted for the bulk of this spending. To stay …
Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats
The design of satisfactory shopping experiences remains one of the main challenges for
building long-term profitability in modern retailing. Therefore, companies are interested in …
building long-term profitability in modern retailing. Therefore, companies are interested in …
Contingent preannounced pricing policies with strategic consumers
Companies in diverse industries must decide the pricing policy of their inventories over time.
This decision becomes particularly complex when customers are forward looking and may …
This decision becomes particularly complex when customers are forward looking and may …
Accuracy of early prediction of duration of mechanical ventilation by intensivists
…, SM Connery, R Montoya… - Annals of the …, 2014 - atsjournals.org
Rationale: Predictions of duration of mechanical ventilation are frequently made by intensivists
and influence clinical decisions. Objectives: We aimed to measure the accuracy of these …
and influence clinical decisions. Objectives: We aimed to measure the accuracy of these …
Advanced conjoint analysis using feature selection via support vector machines
One of the main tasks of conjoint analysis is to identify consumer preferences about potential
products or services. Accordingly, different estimation methods have been proposed to …
products or services. Accordingly, different estimation methods have been proposed to …
Package size decisions
We describe a model examining how a firm might choose the package size and price for a
product that deteriorates over time. Our model considers four factors: (1) the usable life of the …
product that deteriorates over time. Our model considers four factors: (1) the usable life of the …
Preference estimation under bounded rationality: Identification of attribute non-attendance in stated-choice data using a support vector machines approach
Stated-choice experiments have been useful in helping to make a number of operations
management decisions. Many recent advances in this area have raised questions about …
management decisions. Many recent advances in this area have raised questions about …
Comparison between automatic tube compensation and continuous positive airway pressure during spontaneous breathing trials
JB Figueroa-Casas, R Montoya, A Arzabala… - Respiratory …, 2010 - rc.rcjournal.com
BACKGROUND: Various methods to perform spontaneous breathing trials (SBTs) exist, but
no one method has been shown to be superior. Automatic tube compensation (ATC) is a …
no one method has been shown to be superior. Automatic tube compensation (ATC) is a …
Dynamic learning in behavioral games: A hidden Markov mixture of experts approach
Over the course of a repeated game, players often exhibit learning in selecting their best
response. Research in economics and marketing has identified two key types of learning rules: …
response. Research in economics and marketing has identified two key types of learning rules: …
A hidden Markov model to detect on-shelf out-of-stocks using point-of-sale data
R Montoya, C Gonzalez - Manufacturing & Service …, 2019 - pubsonline.informs.org
We propose a hidden Markov model (HMM) approach to identifying on-shelf out-of-stock (OOS)
by detecting changes in sales patterns resulting from unobserved states of the shelf. We …
by detecting changes in sales patterns resulting from unobserved states of the shelf. We …