@article {Bailey488, author = {Ruth Bailey}, title = {Book Review: Health Care Marketing: Tools and Techniques, 3rd edition. John L Fortenberry Jr MBA PhD. Sudbury, Massachusetts: Jones \& Bartlett. 2010. Hard cover, 311 pages, $74.95.}, volume = {55}, number = {4}, pages = {488--489}, year = {2010}, publisher = {Respiratory Care}, issn = {0020-1324}, URL = {https://rc.rcjournal.com/content/55/4/488}, eprint = {https://rc.rcjournal.com/content/55/4/488.full.pdf}, journal = {Respiratory Care} }